HarperCollins to Use 2-D Barcodes in New Mobile Marketing Program
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HarperCollins will create a unique Web site, powered by mobile-marketing company QMCodes, for each book in the pilot program. The code for the paperback version of "Freakonomics," on sale Aug. 25, will connect readers to exclusive content related to the book and to the fall publication of "Superfreakonomics." Additionally, HarperTeen's "The Amanda Project," a collaborative, interactive series that consists of both printed books and online adventures, will incorporate the codes.
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