HarperCollins to Use 2-D Barcodes in New Mobile Marketing Program
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"We are excited about the potential of 2-D barcodes for the teen market. Teens use their mobile phones for everything from texting to updating their Facebook pages; this is one more way we can offer them content to share with their friends," says Susan Katz, president and publisher of HarperCollins Children's Books. "HarperCollins is committed to reaching readers where they are, regardless of the device or platform, and a mobile marketing platform is a natural next step.
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