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I want to emphasize I'm not predicting the end of immersive reading. I see a future in which immersive reading coexists with other literary, visual and auditory modes of expression. You get the full book-all the words on the page or screen, but you also get so much more. And ask yourself: Which would you rather have, the hardcover book of today or this rich, multimedia treatment of the same title? Suddenly mere words on a page may feel a bit lifeless. And remember that today's youth are tomorrow's book buyers, and they have been brought up on a steady diet of video games, entertainment on demand, with text, photos, and video all available at the click of a mouse. For them, your future consumers, simple text won't cut it.
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- Adam L. Penenberg
Adam L. Penenberg
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