How to Prepare for the future of eMedia: Small Demons' Richard Nash to Speak at the Publishing Business Conference & Expo
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Nash will discuss the tools by which a publisher can measure its viral popularity, including Facebook's "like" feature, Amazon's consumption graph and others. A publishers' biggest priority is to concentrate on consumer demand in order to excel.
"You need to increase the possibilities for serendipity. That's the most important thing you can do," he says. "Gaining clarity around 'why,' so that you can live that mission out in your day-to-day publishing activities, that's the critical thing."
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- Companies:
- Amazon.com
- People Magazine
- People:
- Richard Eoin Nash
Danielle Devita
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