Digital Directions: The iPad Impact
How Steve Jobs and his tablets saved us all.
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The wholesale model is a cause of concern in the long term, however. By setting e-books at a standardized and arbitrarily low price point, it signals to the marketplace that these offerings are less differentiated and of less value. In addition, the lower price point e-books threatened hardcover sales for simultaneous e-book/hardcover releases. This has the potential to become a downward spiral of reduced e-book expectations in terms of availability, quality and revenue. The wholesale model compromises the long-term prospects of this marketplace.
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- Companies:
- Amazon.com
- Apple
- People:
- Steve Jobs
Andrew Brenneman
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