Digital Directions: The iPad Impact
How Steve Jobs and his tablets saved us all.
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More ominously, Amazon could, at any point, decide to stop subsidizing the e-book market, and offer to pay the publisher only $5 on a $10 sale.
Apple will instead employ the "agency model" for e-book delivery on the iPad, in which publishers can set the sales price and Apple gets a 30-percent cut. The significance of the agency model is that the publisher and the consumer can engage in a more direct market dialog to establish e-book price points driven by the dynamics of the marketplace, not set arbitrarily by an intermediary. This may assist the evolution of a greater diversity of e-book offerings, supporting a variety of price points.
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- Companies:
- Amazon.com
- Apple
- People:
- Steve Jobs
Andrew Brenneman
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