Investing Millions: Merriam-Webster’s John Morse on why the costly “Advanced Learner’s English Dictionary” will pay off.
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The third dimension of growth and what we are launching right now is that if we are really to succeed now in international markets, we really need new content. That’s the “Learner’s” content—content designed especially for English as a second language [speakers]. When we say that this is the beginning of a new kind of publishing, to meet the needs of non-English speakers, it will allow us to really fill out those three growth dimensions. … What I have told people here in the company is that we’re not just launching a new product, but we’re launching a new future for Merriam-Webster.
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