Investing Millions: Merriam-Webster’s John Morse on why the costly “Advanced Learner’s English Dictionary” will pay off.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
… There’s two other dimensions that are equally as important, beginning with moving from print platforms to electronic platforms. That’s a strategy that we have really had in place for the last 10 years or more. We made the decision back in the 1990s that we would take all the content of the “[Merriam-Webster] Collegiate [Dictionary],” our biggest source of income, and we would put the content online for free. A scary thought at the time, but my thought was that print would not go away. I thought it was very important for us to be [online] as a way of winning new customers and to ensure to new dictionary users that Merriam product was available wherever they wanted it, and that we were dedicated to providing content wherever.
0 Comments
View Comments
- Companies:
- Merriam-Webster
Peter Beisser
Author's page
Related Content
Comments