Investing Millions: Merriam-Webster’s John Morse on why the costly “Advanced Learner’s English Dictionary” will pay off.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Extra: How big is online usage for Merriam-Webster?
Morse: That is the fastest-growing part of our business. … [Merriam-Webster.com] averages 100 million page views a month. … Clearly, it’s becoming a dominant way that people use their dictionaries. I’m glad we were in at the start and have established a presence. It’s caused us to learn new tricks. If you asked me 20 years ago what I didn’t have to understand and master, it would have been advertising and sales. One would never imagine that you would have advertising in a dictionary. One does indeed expect to have them today. We’ve had to develop a new skill set, which didn’t come easily.
0 Comments
View Comments
- Companies:
- Merriam-Webster
Peter Beisser
Author's page
Related Content
Comments