Investing Millions: Merriam-Webster’s John Morse on why the costly “Advanced Learner’s English Dictionary” will pay off.
Extra: How was the online component of this new dictionary—http://www.LearnersDictionary.com—developed to supplement the print version?
Morse: … We try to create the best possible print experience and online experience. It’s up to the user to determine what experience is more pleasing and satisfying—with the fervent hope that they find that both are satisfying and [they take] advantage of both. It’s not the case where we try to outsmart the user somehow. It’s not, “… If you want this feature, you have to come here and interact in a different way.” Both have to be as good as they possibly can—let the user decide. What I think we’ve learned, so far at least, is that whatever publisher creates the best online experience for its products will probably get the most market share for its print product. You can’t drive people to buy your print product by holding back something from your online product.
- Companies:
- Merriam-Webster