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In addition, Norris stresses, "I've always been of the mindset that we, as an industry, spend far too much time with the people we already know to be book buyers. If we're serious about growing our industry, we have to start with the people just don't buy books. There are over 100 million people like that in this country alone, and we're screwing ourselves if we don't sell the activity of reading to them," he says.
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- Companies:
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