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Tablet owners don't make up the majority of e-book users, the report revealed, with 45 percent of survey respondents citing the PC or Mac as their e-reading device.
"A lot of people equate the sale of a new gadget with the creation of a new reader, and it just doesn't happen," says Norris. "In both the offline and online world, there are a lot of independent factors and distractions that will keep a person from discovering and enjoying a book."
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- Companies:
- Amazon.com
- Apple
- Simba Information
- People:
- Michael Norris
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