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"I'm stressing the 40 percent figure because when the industry talks about devices that are sold, they suggest that each one represents a brand-new consumer; but not everybody treats and uses tablet devices the same. So even though book content can be 'accessed' by millions of iPad owners, millions of iPad owners choose not to access it," he continues.
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- Companies:
- Amazon.com
- Apple
- Simba Information
- People:
- Michael Norris
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