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"We also need to remember the iPad has been around a very short while, and given the additional capabilities of the device and the list of non-reading activities consumers can do on it getting longer by the day, I just wonder if the 40 percent figure this year will grow to 45 percent next year," he notes. "So after the iPad has been around a while, we'll see what extent people are using it for reading books versus who is using it to play Angry Birds.
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- Companies:
- Amazon.com
- Apple
- Simba Information
- People:
- Michael Norris
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