Is “Giving It Away” Good Business Strategy? An Interview with Nolo Vice President of Editorial Mary Randolph on her company’s progressive approach to legal publishing
And, of course, people using Google Book Search can use the direct links there to buy the book. The top two click-throughs for our Google “Buy This Book” listings are to Nolo.com and to Amazon.com. Nolo was an early adopter of other online “search inside the book” initiatives as well, and we haven’t regretted it; it’s definitely boosted our online retailer activity.