Is “Giving It Away” Good Business Strategy? An Interview with Nolo Vice President of Editorial Mary Randolph on her company’s progressive approach to legal publishing
Extra: What are your thoughts on services such as Google Book Search?
Randolph: Nolo was one of the first publishers to participate in Google Book Search, and unlike some publishers, we’ve supported the Google Print Library Project. We’ve found it to be a valuable tool for reaching out to people who might not find us in bookstores. Google Book can guide users to deep backlist or esoteric books they might not be able to find otherwise. Like many nonfiction publishers, we rely heavily on backlist sales. But because we update our backlist titles frequently to keep up with changing laws, search hits aren’t necessarily going to jeopardize book sales. People go beyond Google Book to find our revised editions to get the most up-to-date legal information.
- Companies:
- Amazon.com
- Nolo
- People Magazine
- People:
- Editorial Mary Randolph
- Places:
- Berkeley, Calif.