Is “Giving It Away” Good Business Strategy? An Interview with Nolo Vice President of Editorial Mary Randolph on her company’s progressive approach to legal publishing
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Extra: How do you feel about Open Access platforms that allow audiences immediate, free and unrestricted online access to digital material?
Randolph: All I can say is that at Nolo, we’ve always believed in giving away a lot of content. First, it’s because doing so is consistent with our mission of getting high-quality legal information to ordinary people. But we’re also convinced that if people get a taste of our material, they’ll see that we publish reliable, accessible, helpful legal information––and they’ll come back, and maybe buy something, the next time they run into a legal or business question.
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- Companies:
- Amazon.com
- Nolo
- People Magazine
- People:
- Editorial Mary Randolph
- Places:
- Berkeley, Calif.
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