Leading Book Publishers to Gather in NYC for Executive Summit on Digital Publishing
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The day's closing panel will take a hard look at bookselling, specifically how online discoverability and direct sales are reshaping publishers' marketing strategies. "Bookselling Reinvented: How Boosting Discoverability, Experimenting with D2C, and Analytics-Based Marketing Can Drive Sales" will provide actionable advice that will help publishers increase sales in an increasingly crowded marketplace.
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E Ellen Harvey Author's page
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.