Leading Book Publishers to Gather in NYC for Executive Summit on Digital Publishing
Keeping with the digital theme, the panel "Unlocking the Opportunities of Data Analytics," will explore how subscription models, direct-to-consumer sales channels, and digital publishing platforms are enabling more sophisticated data collection so that publishers can better market, sell, and develop books. Panelists Andrew Weinstein, VP of content acquisition at Scribd; Adam Silverman, senior director of digital business development at HarperCollins; and Brian O'Leary, principal at Magellan Media Partners, will discuss how leaders in the industry are collecting and analyzing data to inform strategy and boost revenue.
- Places:
- NYC
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.