Making Textbooks Less Expensive and More Relevant
DynamicBooks' Clancy Marshall on How the New Company May Change the Textbook Market
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
For students, the relevance is also a huge benefit, in that—when we've conducted focus groups and talked with students about their concerns about existing textbooks and e-books—one of their biggest complaints is they feel like the textbook isn't relevant to what the instructor is teaching in the course. And so they don't see the purpose in spending money on something that's not directly related to what their instructor is saying. This enables them to have a text that is directly related to what they're learning in class. In addition to that, we're offering them something that's lower priced, and we're giving them more accessibility. DynamicBooks can be accessed online, or they can be downloaded, or they can even be accessed via iPhone.
0 Comments
View Comments
- Companies:
- Macmillan Publishing Solutions
- People:
- Clancy Marshall
E
T
Heather Fletcher
Author's page
Heather Fletcher is senior content editor with Target Marketing.
Related Content
Comments