Making Textbooks Less Expensive and More Relevant
... We're also giving students flexibility in deciding what they want to pay for. They could buy just the digital DynamicBook, which would give them access online, and they could download it. They could also print it page by page, and they can access it on their iPhone. Or, they have the option of purchasing a printed, bound, black-and-white version if they don't want to spend the money for a full-color, printed, bound text. We're trying to make sure that we're giving students a lot of options. ... Let's say they're using a psychology book, and the instructor says, "OK, I'm going to customize ... this psychology book ... .' Then that instructor gets a unique URL to give to their students, and their students can go right online and buy the digital version. The instructor also gets a unique ISBN so the student ... can purchase that book from the bookstore, or they could purchase that book from any online retailer. They would just plug in the ISBN, and they can purchase it from anywhere. ...
- Companies:
- Macmillan Publishing Solutions
- People:
- Clancy Marshall