Making Textbooks Less Expensive and More Relevant
Extra: How does this model combat digital piracy?
Marshall: ... Piracy arises when the customer feels like what they're paying for is too high priced. I think that students, as a result of feeling like textbooks are priced too high, may have tried to find pirated versions that they can purchase for less. I think that the great thing about DynamicBooks is that it addresses the two issues that I think are problematic with textbooks today. One is that they're priced too high for the students. DynamicBooks, on average, are going to be about 40 percent to 50 percent of the price of a traditional book. It also addresses this idea that textbooks aren't worth paying for. It's not like you can just go online and find a pirated version that would include your instructor's individual edits and notes. ...
- Companies:
- Macmillan Publishing Solutions
- People:
- Clancy Marshall