Making Textbooks Less Expensive and More Relevant
DynamicBooks' Clancy Marshall on How the New Company May Change the Textbook Market
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… For authors, we're enabling them to actually be in touch with the community of instructors, who are working with their text, to build a better book. ...
Extra: How will this approach address the high price points for textbooks?
Marshall: We're working with a number of different publishers … [who] are providing the content for the DynamicBooks platform … to keep the price point low. DynamicBooks also enables them to avoid unnecessary revisions. So publishers can spend less money to provide the books because instructors are constantly revising and updating [them].
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- Companies:
- Macmillan Publishing Solutions
- People:
- Clancy Marshall
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Heather Fletcher
Author's page
Heather Fletcher is senior content editor with Target Marketing.
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