Multi-Channel Publishing: A Case Study
A look at how effective multi-channel publishing, enabled by intelligent content and using a single source, can meet a wide variety of output needs.
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XML%20Press<%2Fa>%20and%20The%20Content%20Wrangler<%2Fa>,%20a%20content%20strategy%20consultancy,%20have%20been%20producing%20a%20series%20of%20books%20about%20content%20strategy.%20The%20series%20currently%20includes%20five%20titles,%20which%20range%20in%20subject%20from%20authoring%20in%20content%20management%20systems%20to%20creating%20content%20audits%20to%20building%20an%20enterprise%20content%20strategy.%20Each%20title%20is%20authored%20by%20an%20expert%20in%20that%20field,%20but%20the%20series%20shares%20a%20common%20vision%20and%20content%20strategy.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fmulti-channel-publishing-a-case-study%2F" target="_blank" class="email" data-post-id="4413" type="icon_link">
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The methods we used to support multi-channel publishing yield benefits in several dimensions. For us, the primary benefit came from the repeatability of our processes. Now that we have produced stylesheets to create PDFs and ebooks that have our desired look and feel, we can apply those same stylesheets to new content with no additional effort. In fact, the most recent book in the series, Kevin Nichols' Enterprise Content Strategy: A Project Guide, required no extra stylesheet development; the production process was turnkey.
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