Multi-Channel Publishing: A Case Study
A look at how effective multi-channel publishing, enabled by intelligent content and using a single source, can meet a wide variety of output needs.
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XML%20Press<%2Fa>%20and%20The%20Content%20Wrangler<%2Fa>,%20a%20content%20strategy%20consultancy,%20have%20been%20producing%20a%20series%20of%20books%20about%20content%20strategy.%20The%20series%20currently%20includes%20five%20titles,%20which%20range%20in%20subject%20from%20authoring%20in%20content%20management%20systems%20to%20creating%20content%20audits%20to%20building%20an%20enterprise%20content%20strategy.%20Each%20title%20is%20authored%20by%20an%20expert%20in%20that%20field,%20but%20the%20series%20shares%20a%20common%20vision%20and%20content%20strategy.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fmulti-channel-publishing-a-case-study%2F" target="_blank" class="email" data-post-id="4413" type="icon_link">
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Scott Abel is a content management strategist, owner of The Content Wrangler and lecturer at the University of California, Berkeley School of Information.
Richard L. Hamilton is founder and CEO of XML Press, which produces publications for technical communicators, managers, marketers, content strategists, and engineers.
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