Multi-Channel Publishing: A Case Study
A look at how effective multi-channel publishing, enabled by intelligent content and using a single source, can meet a wide variety of output needs.
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XML%20Press<%2Fa>%20and%20The%20Content%20Wrangler<%2Fa>,%20a%20content%20strategy%20consultancy,%20have%20been%20producing%20a%20series%20of%20books%20about%20content%20strategy.%20The%20series%20currently%20includes%20five%20titles,%20which%20range%20in%20subject%20from%20authoring%20in%20content%20management%20systems%20to%20creating%20content%20audits%20to%20building%20an%20enterprise%20content%20strategy.%20Each%20title%20is%20authored%20by%20an%20expert%20in%20that%20field,%20but%20the%20series%20shares%20a%20common%20vision%20and%20content%20strategy.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fmulti-channel-publishing-a-case-study%2F" target="_blank" class="email" data-post-id="4413" type="icon_link">
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The other important benefit came from the shared elements in the series. In addition to the glossary described earlier, we shared other elements including boilerplate text on the copyright page and common text such as the Colophon and an information page about the book series.
Looking at the overall project, there is no question that we could not have accomplished what we did without these multi-channel publishing techniques. For us, as for many publishers, there really isn't a choice. The market demands a multi-channel approach, and the combination of intelligent content and single-source publishing are the current, and only practical, approaches for implementing that approach.
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