Multi-Channel Publishing: A Case Study
A look at how effective multi-channel publishing, enabled by intelligent content and using a single source, can meet a wide variety of output needs.
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Every output form for this book uses different parts of the source content in different ways. For example, the print version of the book displays the basic parts of each entry in a different order from the ebook version. In print, the sections are: term, definition, importance statement, author bio, and essay, in that order. In the ebook, the author bio is moved to the end. We did this because it made the layout more appropriate for each medium. On the website, we include a reference section for each term that has links to further reading. We omitted that section from the print and ebook versions.
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