An Exhibition of Optimism
Museum Publishing Weathers the Storm And rebounds in the post-9/11 world.
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“We are getting better and better color as a result,” she says.
“Museums like ours still insist on high standards for reproductions,” Rossen adds. “The trade publishers do, too, but they’re under a mandate to make money, and we’re under a mandate not to lose money.”
Of course, business-driven decision making is in its infancy, and far easier said than done, professionals in this niche say. Behind closed doors, publishers still face an uphill battle convincing curators and authors to stay on the cost-saving deadlines they’ve set, and internal political egos mean they don’t always get the option to reject subpar manuscripts or nix 750 color separations in the finished piece.
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Julie Sturgeon
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