An Exhibition of Optimism
Museum Publishing Weathers the Storm And rebounds in the post-9/11 world.
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“Just because someone is a really good researcher doesn’t mean he is an engaging writer, and that can drag down readership,” she says.
Many newer museums also appear to have greater freedom to pen timely, trendy pieces that engage the public. Brown and Miller, for example, arrived at The Museum of the American Cocktail with a string of consumer titles, including “Shaken Not Stirred: A Celebration of the Martini,” “Mixologist: The Journal of the American Cocktail,” and magazine articles in Wine Spectator and Cigar Aficionado, under their belts alongside Random House Inc. credentials. As a result, the duo is crafting a philosophy that reaches more of the reading public.
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Julie Sturgeon
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