New Textbook a Showcase for Thomson Higher Education’s New Publishing Model
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Students also said that they struggled to balance life and school—90 percent of the students interviewed said they worked in part- or full-time jobs, and studied an average of 31 hours each semester. The cost of textbooks was also a major concern voiced by students.
Thomson then surveyed 75 marketing instructors to find out whether the changes they had in mind would satisfy the faculty’s needs as well. “Turns out, they were even more excited than the students,” says Marquardt.
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Noelle Skodzinski
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