New Textbook a Showcase for Thomson Higher Education’s New Publishing Model
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Ed Moura, president of Thomson Business and Economics Group (part of Thomson Higher Education), says, “We’re proud to share the first learning tool specifically designed to fit the busy and diverse lifestyles of today’s college students. The thoughtful, extended conversations with students and instructors that shaped ‘MKTG’ ensure this new text will provide improved learning outcomes for students and help instructors teach better.” BB
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Noelle Skodzinski
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