New Textbook a Showcase for Thomson Higher Education’s New Publishing Model
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Fred Hurvitz, marketing professor at Pennsylvania State University, says, “I like the fact the ‘MKTG’ is less expensive yet it covers the main points. As a result, I am going to give it a lot of consideration.”
Randy Russ, a professor at Belhaven College, says that the book “represents a refreshing new approach for both students and faculty.”
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Noelle Skodzinski
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