IHP recently introduced seamless sheets of holographic paper. Traditionally, sheets of printed holograms, Monaghan explains, have seam lines where the pattern breaks--every 6 to 12'. The seamless sheets of holographic paper are manufactured from rolls that have pattern breaks only every 40' or so.
However one is striving to have a design jump off the book pages, incorporating hot stamping foils can add style, dimension, impact and, ultimately, quality to a book cover. Zeller advises designers to try various types of foils to complement and accent the standard gold and silver foils. Monaghan advises them to ask vendors for samples early in the process in order to eliminate surprises along the road. He also recommends using a reputable holographer, preferably a member of the International Hologram Manufacturers Association (IHMA), who follows the copyright guidelines and is knowledgeable.