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All three companies have new products. Within the last year, Crown Roll Leaf has come up with Retail Vision, a combination of hologram and surface-diffracting design which works in any lighting conditions, even the fluorescent lighting usually found in retail stores.
Crown, says Glazer, is also in the process of creating new kinds of holographic effects that combine stereograms and surface-diffracting images. A stereogram, as described by Jim Kingsby, president of JK Hot Stamping Consulting, Olathe, KS, is a "movie inside a hologram--" a sequence of images recorded on film, video, or created with computer graphics.
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