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Other licensed projects include miniature editions of popular Disney titles such as The Lion King, Mulan, and Beauty and the Beast. A partnership with Wine Spectator magazine generated the recent release of Wine Spectator's Ultimate Guide to Buying Wine.
Such projects allow employees (from editors to customer service personnel to salespeople) to fuse some of their interests and ideas into their jobs, says Worick. Undoubtedly, this practice is what enables Running Press to attract some top talent from other publishing houses, she adds. "This is an environment that really fosters idea-generation."
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