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"It was a fun project and it attracted a different kind of attention than traditional books," remembers Teacher. And the rest, as the adage goes, is
history. Today, 85 employees produce and sell 175 new titles and book-plus projects a year. The company's backlist is 600 titles strong; 60 percent of annual sales come from the backlist lineup, says Teacher. Running Press uses numerous manufacturers and vendors, including R.R. Donnelley & Sons and Buchanan in the U.S., and L. Rex, JY International and Hong Kong Graphics abroad. "We have long-term relationships with some vendors," says Peter Horodowich, production director, "but it's also important for us to continue to meet new suppliers to see their unique capabilities and techniques."
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