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The digital workflow is a nice complement to the publisher's need for short runs. Strowbridge surmises that the average run length is 2,000 copies. "But, we can go down to 1,000. And quite a few books have runs of 8,000, 10,000 or 20,000."
Dover is cautious in its print runs because of its no return policy. Strowbridge acknowledges, "Our books don't have that big initial sale—they sell steadily through a long period of time—so, we encourage stores to buy just what they need. If that's one or two books, we'll ship just one or two. We've been able to reflect this in our prices because we don't have to contemplate returns."
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