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As each title is stored digitally, the company is able to respond quickly to spikes in demand for particular books. After the World Trade Center attacks, countless discussions were circulating on the Internet about Nostradamus and his having predicted the events of September 11, leading to an unexpected bestseller for Dover. "We have a complete edition of Nostradamus' predictions. It's a pretty expensive book for us, selling for around $25. We sold about 20,000 copies. We did several reprints in a short period of time. Luckily, the book was originally printed by Courier."
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