Tapping the Supply Chain Opportunity
Reinforcing brand value
“Branding is a way to position your organization. It is your organization’s identity …,” wrote Craig in his article “Create Supply Chain Value Proposition With Yield Management and Supplier Management” (World Wide Shipping, March 2005). “Branding should be executable for supply chain management.”
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.