Corner Office: The Power of ‘One’
President and CEO Michael S. Hyatt on Thomas Nelson’s ‘radical’ move to eliminate all of its imprints and how his employees inspired the company to go ‘green.’
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A wonderful example of this strategy is Max Lucado’s “3:16.” With the release of the hardcover book last September, we had a simultaneous release in several [other] languages, including … Spanish, Dutch, Korean, Japanese and Chinese. Also, there was an extensive line of formats [such as an audiobook, and children’s and teen editions made] available for readers. …
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- Companies:
- Thomas Nelson Publishers
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Janet Spavlik
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