Corner Office: The Power of ‘One’
President and CEO Michael S. Hyatt on Thomas Nelson’s ‘radical’ move to eliminate all of its imprints and how his employees inspired the company to go ‘green.’
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… Our branding strategy does not end here. Each of our strategic publishing units has identified a few key authors that are [being developed] into brands.
… Also, we are constantly looking to identify and expand our presence in “emerging” categories. [For example,] over the last year, we have seen significant growth in children’s books, family entertainment, and business and culture.
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- Companies:
- Thomas Nelson Publishers
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Janet Spavlik
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