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It's also way smart. As I write this, the book industry is still grasping the news that Borders has filed for Chapter 11 and, as a result, will be shuttering 200 stores. That means 200 fewer places where consumers potentially may discover your books. It's more important than ever to make sure that your books stand out, especially with less and less retail shelf space on which to showcase them. FourSquare is one way in which people can discover your titles without ever stepping into a bookstore or even logging onto an online retail site.
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Janet Spavlik
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