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Of course, there are other ways as well, and this is an area where publishers and marketers continue to impress me with their creativity, especially in the online space. And while the Internet may sometimes seem like far too vast an ocean in which to cast your net, there are ways in which you can find just the right audience online for your particular book title. This issue's E-Marketing Strategy (page 24) gives you practical tips and advice to do just that.
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Janet Spavlik
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