Digital Directions: Transformation's End
Publishing's move to digital has happened. Welcome to the Age of Consolidation.
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● Sales and marketing teams needed to create and maintain direct, digitally mediated customer relationships, and use that dialog to better understand the needs of the marketplace and increase customer value.
● Production needed to evolve from a print-centric to a cross-platform production approach, in which design (presentation) is separated from content so it can efficiently be delivered in a variety of ways, to a variety of devices.
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- Companies:
- Apple
- Commercial Communications Inc.
- People:
- Andrew Brenneman
- Tim O'Reilly
Andrew Brenneman
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