Digital Directions: Transformation's End
Publishing's move to digital has happened. Welcome to the Age of Consolidation.
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● Technology teams and their partners needed to bring online new systems to support digital content creation, management, distribution and delivery.
Many publishers have embarked on the path to digital transformation, and learned a lot along the way. One of the key lessons learned is that the course of transformation may need to be adjusted from time to time, as assumptions are tested and proven or disproven, and as new understanding of the marketplace emerges.
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- Companies:
- Apple
- Commercial Communications Inc.
- People:
- Andrew Brenneman
- Tim O'Reilly
Andrew Brenneman
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