Racy Partnership Helps Harlequin Remain Competitive: A Q&A with Vice President of Public Relations Katherine Orr
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Extra: How have readers responded?
Orr: Women don’t select technology because they think it is cool; they embrace technology when they understand the benefits. The Harlequin customer is a woman; the fact that we are the first publisher to offer our complete front list as e-books really shows that women are keen for this format because they understand the benefits—convenience, immediacy, portability and no need for more book shelves.
0 Comments
View Comments
- Companies:
- Harlequin
Peter Beisser
Author's page
Related Content
Comments