Racy Partnership Helps Harlequin Remain Competitive: A Q&A with Vice President of Public Relations Katherine Orr
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Extra: What plans are in place to grow the company’s new nonfiction venture?
Orr: Nonfiction is a big growth area for us. It represents about 60 percent of book sales [throughout the trade industry]. We published one nonfiction title—a memoir with Angela Bassett and her husband, Courtney B. Vance—last year. We’ve recently made a deal with Delilah—she’s the Oprah Winfrey of the radio. She’s very inspirational. We’ll be publishing three of her books in 2008. You’ll also see things like relationship books and brand extensions of our authors, such as Debbie Macomber and Linda Miller. …
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