Racy Partnership Helps Harlequin Remain Competitive: A Q&A with Vice President of Public Relations Katherine Orr
… But I don’t think the book itself will go out of fashion. That’s the keepsake. That’s the impulse buy. There’s a lot of personality in a book.
Extra: The new, interactive www.HarlequinRomanceReport.com site, where readers confess their ultimate sins, emphasizes reader feedback and interaction. How is this interaction intended to ultimately grow readership?
Orr: … The Web site is a complement to the traditional Romance Report—a present we give the media on Valentine’s Day—and gives Harlequin the interactive and social media presence necessary to drive coverage and increase media and consumer awareness to push sales. Since Harlequin has always been at the forefront of people’s romantic wants and needs, who better than Harlequin to dissect the newest stage in the evolution of romance? The interactive, online component of the report will aggressively promote The Romance Report and the Harlequin brand. Even before this technology, we’ve always interacted with readers. We’re flooded with mail, snail mail or by the phone. Our constituents are tremendous communicators. …
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