Big News on the “Green” Front
Random House execs talk about their new initiative, and a new industry paper-use treatise calls for publishers to act.
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The company also seems to be intending to make its new paper content known to consumers. “We internally are currently discussing prospective wording we might use in our books to identify the use of recycled fibers,” says Rechtzigel.
The industry’s New
Treatise
Random House announced its new policy on May 16, coincidentally just days before the Green Press Initiative’s (GPI) announcement during Book Expo America of a new Book Industry Treatise on Responsible Paper Use, which defines goals (similar to those set by Random House in its new policy) for improving the book industry’s environmental impact.
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