Big News on the “Green” Front
Random House execs talk about their new initiative, and a new industry paper-use treatise calls for publishers to act.
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Stuart Applebaum, Random House Inc. chief spokesman, comments, “Doing what is right for the environment is very important to our colleagues, many of whom have long urged Mr. Olson, and other senior Random House Inc. executives to take a more active pro-ecological stand regarding the recyclability of the paper that comprises our books,” he says. “Authors and readers also often look to Random House to lead the way in offering solutions to challenging publishing issues. As a financially successful company, we want to make a long-term investment in an environmental opportunity that will benefit all of us.”
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